Kerja Keras Bebas Cemas

Background

To support BPJS's "Kerja Keras Bebas Cemas" campaign, we realized how important it is to reach our audience in this digital era. We want to ensure that everyone can know how important it is to work hard and live without anxiety, especially in the context of the BPJS program that we offer. In this endeavor, we see a great opportunity to collaborate with influencers who have a strong influence online. This way, our message can be more accessible to more people and make a bigger impact in supporting people in facing a more financially secure future.

Industry

Government

Period

November 2022

Service Provided

Digital Ads Performance

Digital Communications Strategy

Influencer Management

Challenge

In the middle of the campaign it looked stable, but a few days later the campaign was running well and achieved all KPI also for KOL KPI.

Solutions

MAI embarked on a thorough analysis of BPJS target market, competitors, and industry trends. With this insight, a tailored digital communication strategy was developed, focusing on enhancing brand visibility, engaging the target audience, and fostering meaningful connections.

Results

Through the strategic implementation of the digital communication strategy, BPJS experienced remarkable growth in brand awareness, increased engagement on digital platforms, and a significant expansion of their customer base. The comprehensive approach helped BPJS position itself as a trusted brand.

Meta Ads

+113.02%

Tiktok Ads

+103.34%

SEM

+122.12%

Youtube

+100.88%