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Background
A journey to expand and strengthen Bybit's online presence, especially through our YouTube channel. However, this journey has not always been smooth. We were faced with a major challenge when we had to operate amidst some pretty strict platform policies regarding crypto content.
Industry
Crypto
Period
2022
Service Provided
Creative
Digital Communications Strategy

Challenge

During the work on bybit content it is very difficult for us to maneuver because there are many platform policies that limit the space for crypto content to move.

Solutions

MAI succeeded in solving problems related to platform policies with several trials, and as a result we were able to increase the growth of subscribers, views and engagement of the Bybit YouTube channel very significantly.

Results

Bybit’s YouTube channel has seen a significant increase. We have managed to deliver useful information to thousands of people who want to understand more about crypto. Not only that, our video views have also seen a tremendous increase. This shows that we have been able to deliver entertaining and educational content that is highly demanded by our audience.

MAI
Subscriber
+7,072
Youtube Views
+85,593
Watch Hour Time
+600
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