KOJIMA Madu Habbatussauda, kaya akan antioksidan dan nutrisi alami

Background

KOJIMA, a renowned brand in the honey production industry, approached MAI with the goal of enhancing their digital presence and expanding their customer base. As a brand that takes pride in producing high-quality honey, KOJIMA wanted to establish a stronger connection with their target audience through an effective digital communication strategy.

Industry

Health

Period

2022

Service Provided

Digital Communications Strategy

Social Media Management

Challenge

KOJIMA faced several challenges, including limited brand awareness and a lack of engagement on digital platforms. They needed a comprehensive strategy that would effectively convey their brand story, highlight the superior quality of their honey products, and attract a wider audience.

content

Solutions

MAI embarked on a thorough analysis of KOJIMA’s target market, competitors, and industry trends. With this insight, a tailored digital communication strategy was developed, focusing on enhancing brand visibility, engaging the target audience, and fostering meaningful connections.

Results

Through the strategic implementation of the digital communication strategy, KOJIMA experienced remarkable growth in brand awareness, increased engagement on digital platforms, and a significant expansion of their customer base. The comprehensive approach helped KOJIMA position itself as a trusted brand in the honey industry, fostering a loyal community of honey enthusiasts.

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MAI

Mahakarya Adi Indonesia (MAI) was established in Jakarta on July 22nd, 2011 as a full service digital company and a branch of MicroAd Japan. Since its establishment, MAI has served multinational clients for their integrated digital campaigns, as well as other services such as creative web and mobile apps development, performance ads, social media, viral video marketing, and more.

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